Will Threads Beat Twitter’s 10 Million Signs Ups?

Ten million people signed up for Threads, Meta’s new platform that competes with Twitter, in the first seven hours after it went live today.

Mark Zuckerberg, CEO of Meta, had written that in the first two hours, Threads had 2 million new users sign up. He wrote in the update, “Just passed 5 million sign ups in the first four hours…,” The 7 million threshold has been passed as of the most recent post.

On whether Threads will perform better than Twitter, opinions are extremely divided. Some claim that its connections to Instagram, which give it a ready user base, will be advantageous, particularly as Elon Musk and the new CEO of Twitter, Linda Yaccarino, work to turn around the faltering company.

Others, though, believe that Instagram, which focuses mostly on visual content, would struggle to replace Twitter’s news-focused viewpoint.

In fact, Meta just needs one-fourth of its Instagram users to switch to Threads for its user base to catch up to that of Twitter.

When asked if Threads can surpass Twitter in popularity, Zuckerberg responded, “I think there should be a public discussions app with more than 1 billion people on it. It’ll take some time. Twitter has had the chance to do this, but hasn’t quite succeeded. I think we will.

He described Threads before as an “open and friendly public space for conversation”. The goal, he continued, is to “take the best parts of Instagram and create a new experience”.

“Our vision is to take the best parts of Instagram and create a new experience for text, ideas, and discussing what’s on your mind. I think the world needs this kind of friendly community, and I’m grateful to all of you who are part of Threads from day one. Threads is available in the app store now,” he said.

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