Email marketing remains one of the most effective marketing channels for many companies. According to an eMarketer study, the median ROI of email marketing is 122%, which is even 4 times higher than other digital marketing channels.
In this article, we will tell you how to improve your digital marketing email to ensure an attractive ROI. Let’s take a look at the top tips for your business email marketing.
How To Use Email Marketing For Business?
Email newsletters for business can be used for different purposes.
1. Establishing contact
To do this, use welcome emails, which are also called welcome series. This is an automatic newsletter that comes to the user after subscription or registration. So you get acquainted with your subscriber and set up for further cooperation and communication.
2. Support of communication
Yes, now most of the communication with users on the Internet has been taken over by messengers and chatbots. But you can also communicate through marketing emails to clients, thus making it more official. In addition, the more communication channels, the better for the company itself.
3. Updating and informing
These functions are performed by advertising, promotional, and newsletters. This is how you inform customers about new arrivals, and hot offers or introduce them to changes in the company (for example, moving to a new office or updating the website, or opening a new branch).
In addition, you can also create recommendation newsletters, in which you give subscribers advice on the use of certain products (those that they have recently purchased or been interested in), as well as various educational newsletters, where you will tell useful and interesting information from the industry.
Email finder service helps you to systematize and build a clear structure for your email marketing campaign.
How To Implement Effective Email Marketing Strategies?
Effective email marketing may be a task that cannot be solved in one day or even a month, so be patient. But a properly designed newsletter allows you to get the right results. And you need to understand that the main goal you are pursuing is to push the client to make a purchase, if not now, then in the future.
The process of creating high-quality e-mail marketing can be divided into 5 main stages:
1. Defining the goals that need to be achieved with the help of email marketing. It can be sales, promotion of certain products, stimulation of loyalty and retention of the audience, or any other motives.
2. Depending on the chosen goals, a strategy for using emails for marketing is developed. It is determined in what style the letters will be written (entertaining or serious), what will be the design of the newsletter, and whether segmentation and personalization will be used.
3. Create a mailing plan, and determine the frequency of sending letters. As an optimal option, even 1 – 2 letters per week are enough. If you do it not so often, the effect of e-mail marketing is reduced, and if too often, it can irritate subscribers and they will unsubscribe.
4. Check the correctness of sending emails, and eliminate errors if necessary. It is difficult to do everything perfectly at once, so before you launch an email campaign for your online store, check if everything works correctly. First, send to several test addresses and check the correctness of the content displayed on different devices.
5. Testing experiments and analytics. Email headers and internal links, grouping content into blocks, and the overall design of the newsletter – all affect the click-through rate and the number of clicks to your site. Therefore, it is worth regularly testing different options for presenting these components and measuring the effect of changes. This will allow you to achieve the highest open rate and clickability of links inside the email.
Tips To Send Marketing Emails
● Those who do not pay enough attention to quality copywriting can hardly count on customer loyalty. The interesting, competent, lively, and bright text should be the basis of email marketing for an online store.
● The headline decides everything. Well, or almost everything. Sometimes you should make 20 variants of headlines to consistently select the best of them.
● Brevity is the sister of talent. A few phrases and a picture that encourages action – sometimes this is enough for email marketing to bring the expected result. Few customers will read a long message.
● Use services that will make your work a lot easier. For example, free email finder. Thanks to it you will save a lot of time, but at the same time increase efficiency.
E-mail marketing is a strategy, not just mailings. It is necessary to constantly analyze the results: email open rates, clicks within the message and transitions to the site, conversions to purchases, unsubscribes, and spam reports, and improve email marketing based on this. A clear and competent strategy will give its result!
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