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Influence marketing has garnered a lot of attention in the last couple of years. In the last three years, the search for the term ‘influence marketing’ has increased by 1500%. This shows that the future of influencer marketing is bright.
As more brands are getting on with the trends, they are investing in influence marketing, especially social media influence marketing.
A recent survey by the Influencer Marketing Hub revealed that 63% of marketers intend to increase their influence marketing efforts to boost their business.
Seeing how the current market is buzzing with influence marketing practice, you can say that it will rule the industry in the next few years. But what does the future hold for influencer marketing?
Just like any marketing strategy, it is bound to change. So, why not take advantage and get your business up and running? If you want to know how this influences the marketing world and how you can leverage it for your business, visit intellifluence.
That being said, let’s take a look at the changes this industry might show us in the future.
What Is The Future Of Influence Marketing?
The influencer space is expanding every day. Every day new influencers are joining the industry and helping brands to convey their message in the most authentic and natural ways. From here, the market will only grow.
Below are a few predictions that show what the future has in store for influencer marketing.
»Social Influence Will Be The New Bachelor’s Degree
We could say that for decades graduate degrees have served the bottom line for well-paying, sought-after jobs. But, seeing how social media is taking over the world, we are not too far away from a world where a similar prerequisite appears – Influencing.
No matter what your profession is, it will be less valuable compared to whether or not you can influence others. The ability to create a brand out of the name and a widespread social media presence will determine how you will be placed in your career.
»Social Media Influencers Will Be The New Celebrities
When we think about some of the biggest celebrities, we think of people like Rober Downey Jr, Johnny Depp, Jennifer Lopez, and Jeniffer Lawrence. However, with the eventual shift when the new generation is more aware of social media influencers, these names will be replaced by social media influencers.
With the world accelerating in the digital age, top influencers will have more reach, fans, and higher visibility compared to top traditional celebrities.
Why we are saying this because if we see Leonardo DiCaprio appear in front of people, it is one movie per year. It is based on the movie where people know him. However, social media influencers with millions of followers post content every single day. You can clearly see the exponential difference between visibility.
»Influencer Marketing Will Soon Become The Core Part Of Marketing Strategy
Influencer marketing is a part of digital marketing. It is still not in the mainstream of marketing but will soon become one. This is because the new audience is more into social media and prefers social media influencers over traditional celebrities. For them, social media influencers are celebrities.
Marketers have caught up to this trend and are now working toward making influencer marketing a part of their core marketing strategy.
The reason why brands are now focusing on influences is that they help brands directly engage with the audiences and build a level of trust that surpasses even the traditional celeb marketing strategies.
It is only a matter of time before every brand will have an influencer strategy and influencer representing their brand.
Additional Resource: Celebs And Influencers Are Buying Their Instagram Followers
Finally, Soon The Term ‘Influencer Will Disappear’
It is clear that influencer marketing is a micro-targeting method. There are hundreds of categories, and the audience pool is also small. Based on these two factors, we are sure that the concept of influencer marketing will disappear as we move forward with digital marketing.
One major problem we encountered with calling people influencers is that they do not capture different diversity of people, only just a lump of what is needed.
In addition, the term doesn’t define the amount of work that goes into establishing yourself as an influencer.
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